When I launched my business in 2020 I had zero expectations.

At the time I was working at a full time job with one client on the side. My only thought was that it wouldn’t hurt to make my business “official.”

Sometime earlier that year I had also started a YouTube channel, primarily as a way to deal with being laid off during the pandemic. The channel was humble and not fancy, but over the months I continued to add videos as I felt inspired.

A few months passed and I began to receive inquiries on YouTube about my services. Inquiries turned into relationships which turned into paying clients. Then one year later, when I found myself without a full time job yet again, I decided to pursue this thing full time.

And now, with a few years under my belt, I see how this all works. Starting a business is definitely NOT glamorous (unless your idea of glamour is hanging out in sweats on Saturday night while eating pretzels for dinner and answering emails 😂 ), but it can be rewarding as hell if you are the kind of person who likes to learn from the mistakes and failures.

Basically, building a business is a lot of this:

✅ Trial and error.
✅ Showing up consistently.
✅ Letting go of perfection and embracing progress.

Not this:

❌ Sticking stubbornly to one idea.
❌ Giving up after a week, month, or year.
❌ Expecting a big payout or unicorn status simply because you have a business that you think is cool.

What started as purely a project management service has evolved into training and coaching, then program development, and now operations and strategy consulting (plus sometimes all of the above!).

I’ve stayed flexible and allowed myself and my business to grow and evolve with my clients and their needs. And that's really what it's all about.

❓ What have you learned from your business ownership journey?