The thing most people don’t do

Under-rated skill in business:

👉 Actually caring.

In particular, if you do this as a business owner then you are at an advantage.

Here's a short list of some of the key things people do when they actually care:

✅ Ask questions and listen intently.
✅ Remember details of conversations.
✅ Offer unexpected support and encouragement.
✅ Deliver work that is consistently thoughtful and high quality.

Someone who doesn’t care will pretend to do the above for a period of time, but they won’t be able to carry them out with any regularity.

What would you add to my list?